Master paid advertising on Facebook, Instagram, and Google to grow brands and businesses. Learn to create, run, and optimize ad campaigns that generate real engagement, leads, and sales — all through data-driven digital marketing strategies.
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The Social Media Marketing Course by Skills Genius Academy empowers you to become a professional digital marketer. In this 4-month practical program, you’ll learn how to plan marketing campaigns, target audiences, run Facebook, Instagram, and Google Ads, and analyze campaign performance. From understanding ad strategy to building live ad campaigns, this course prepares you to handle real client projects and succeed as a freelancer or marketing professional.
Introduction to digital marketing & social media ecosystems
Understanding buyer journey & sales funnel
Organic vs paid marketing strategies
Overview of key platforms: Facebook, Instagram, Google
Practice Task: Research competitors’ ad strategies
Setting up Meta Business Suite & Ad Manager
Understanding campaign structure: Campaign → Ad Set → Ad
Defining objectives (awareness, engagement, traffic, conversions)
Creating Facebook pages & linking Instagram accounts
Practice Task: Set up a business page & connect accounts
Crafting high-converting ad creatives (images, videos, carousels)
Writing powerful ad copy with CTAs
Audience targeting: core, custom & lookalike audiences
Budgeting and scheduling campaigns
Mini Project: Design and launch your first ad campaign
Introduction to Google Ads dashboard
Campaign types: Search, Display, Video
Understanding keywords & match types
Writing Google ad headlines & descriptions
Practice Task: Create a keyword list for a sample business
Creating Google Search campaigns step-by-step
Using Ad Extensions (sitelinks, callouts, structured snippets)
Display & remarketing campaigns
Tracking conversions with Google Analytics
Mini Project: Run a Google Search campaign draft
Reading insights & KPIs (CPC, CTR, ROAS, CPA)
A/B testing creatives and audiences
Improving quality score & ad relevance
Reporting and analyzing campaign performance
Practice Task: Optimize an underperforming ad campaign
Planning 30-day ad campaigns
Building a content calendar for clients
Creating visuals with Canva & video ads with Meta tools
Social media branding & storytelling strategies
Mini Project: Prepare an ad strategy report for a small business
By completing this course, you’ll develop practical, job-ready skills that make you stand out in the tech industry:
Ayesha Khan is a digital marketing strategist with 7+ years of experience managing Facebook, Instagram, and Google Ads for brands across eCommerce, education, and service industries.
She specializes in ad performance analytics, creative strategy, and ROI-driven campaign execution. At Skills Genius Academy, Ayesha mentors students to become confident marketers capable of turning ad data into real growth for businesses and clients.
In our hyperconnected world, social media isn’t just an option — it’s the heartbeat of brand presence, community building, and digital growth. The ability to strategize, create, and manage social campaigns is in high demand. That’s why social media marketing courses have become essential for anyone wanting to lead in digital marketing in 2025.
Whether you’re a beginner stepping into marketing, an entrepreneur wanting to grow your brand, or a professional seeking to level up, enrolling in social media marketing courses gives you the tools to reach audiences, drive engagement, and generate real business results.
Social media platforms are no longer just for socializing — they’re marketplaces, customer service channels, brand builders, and more. Businesses, influencers, and entrepreneurs all depend on social media to connect with their audiences.
With social media marketing courses, you can:
Gain up-to-date, actionable skills in content strategy, platform algorithm, paid promotion, and analytics.
Work from anywhere in roles like social media manager, content strategist, or digital marketing freelancer.
Drive measurable business growth by mastering ad campaigns, audience targeting, and conversion.
Build a powerful online presence for yourself or your brand.
In short, the right social media marketing courses turn you from a consumer into a strategist — someone who shapes how brands speak and grow in the digital space.
The best social media marketing courses mix creative content, data-driven strategy, and hands-on execution. At Skills Genius Academy, our course is designed to cover both the art and science of social media in a structured, project-based format.
Here’s what you’ll learn:
Platform Mastery: Deep dives into Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube — when and how to use each.
Content Strategy & Creation: Crafting posts, reels, stories, graphics, and video content that resonate.
Paid Ads & Campaigns: Running and optimizing social ad campaigns using budgets, targeting, A/B testing, and analytics.
Community Building & Engagement: Fostering meaningful relationships, moderating comments, managing feedback.
Social Analytics & Reporting: Interpreting metrics, performance dashboards, and recommendations to stakeholders.
Growth Strategies & Automation: Using tools, scheduling, funnels, and scaling tactics.
Each module concludes with real-world assignments — building your own campaigns, analyzing competitors, or designing a full content calendar. That means when you complete the course, you’ll have a portfolio of real work, not just theory.
Once you’ve gained mastery through a social media marketing course, you unlock a range of rewarding career and freelancing paths:
Social Media Manager
Digital Marketing Strategist
Content Creator / Video Marketer
Paid Ads Specialist
Community Manager
Social Analytics / Reporting Specialist
Freelance Social Media Consultant or Agency Owner
Every industry today — from retail and tech to education and wellness — requires social media expertise. Strong communicators, creative thinkers, and data-minded strategists are in huge demand.
Not all social media marketing courses give you the depth and support needed to truly succeed — but ours does. At Skills Genius Academy, we emphasize mentorship, hands-on work, and career readiness.
Here’s what makes our course stand out:
Expert Instructors: Learn from marketing professionals who’ve run real social campaigns and brands.
Project-Based Learning: Build campaigns, manage real budgets, and tackle client-style briefs.
Step-by-Step Guidance: Modules proceed logically from fundamentals to advanced strategies.
Career & Freelance Support: Get help crafting proposals, running client pitches, and scaling services.
Active Community: Collaborate with peers, share feedback, and grow together.
Our goal is to transform learners into confident digital marketers ready to lead brands online.
Completing a social media marketing course is more than gaining knowledge — it’s about creating impact. Once the course is over, you can:
Execute real campaigns for brands, products, or personal projects.
Optimize ads, monitor results, and iterate for better ROI.
Pitch and win clients as a freelance social media marketer.
Become the marketing backbone of a business or startup.
Many students start earning by managing small campaigns for local businesses or social enterprises within a few months. The real value of social media marketing is continuous experimentation, adaptation, and learning.
Digital marketing is evolving daily — and social media is at its forefront. By enrolling in social media marketing courses, you’re embracing a future-focused skill set that blends creativity, strategy, and analytics.
At Skills Genius Academy, we don’t just teach you theory — we help you become a marketer who can think, create, and grow brands in the real world.
Now is your moment. Study, strategize, and lead with our Social Media Marketing Course — where passion meets performance.
Real stories from students who transformed their careers with our help.
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